James A. Grant: Reinventing The Ride

Award-winning British photographer James A. Grant uses his lens to explore the culture, community and quiet moments that exist where land meets sea. His work asks you to slow down and look again — at the things we take for granted, the choices we make without thinking, the people doing extraordinary work in places most of us never look.

His project Reinventing The Ride began with a question that is deceptively simple: what is a surfboard actually made of, and does it have to be made that way? From there, it became something much richer. A portrait series. A document of an emerging movement within surf culture — craftspeople, designers and surfers who are rethinking the relationship between surfing and sustainability, one surfboard board at a time.

Whilst most surfers live the oxymoron of riding on equipment made from some of the most toxic materials on Earth, this series aims to challenge that contradiction. It seeks to bring to the attention of the surf and ocean community that change is necessary and to explore what solutions already exist, and who is leading them.

During the exhibition, the audience will engage with each shaper through a series of images accompanied by audio headsets in which they discuss key questions: Why? How? Is the technology already here? How do we change the surf industry? This show presents the most comprehensive visual collection to date of UK shapers making the changes in surfboard production.

Check out posts about the exhibition and follow same on instagram @JamesAGrant

James A. Grant: Reinventing The Ride

Tuesday 23th June 5pm – Wednesday 1st July

Events:

Tuesday 23rd June: Private View 5.00pm - 8.00pm FREE ENTRY, EVERYONE WELCOME! 

Wednesday 24th June: The Board Meeting 

Thursday 25th June: Rising Tide Festival Reconnects

Saturday 27th June: Next Gen by Kingsley Surf Academy: Info link to follow

Saturday 27th June: Roma Surfshop Presents Board Hoard

Tuesday 30th June: OceanCulture & Film Shorts

Wednesday 1st July: The Big Sea with Q&A

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